A web design studio from Found First, built for businesses that rely on trust.
Roofing websites
Web design for roofers who want better local enquiries
My web design for roofers is built around one simple truth: your customers cannot see their own roof. So the website shows them, and because I work in SEO, it also ranks for the problems they search, from "leaking flat roof" to "slipped tiles". Before-and-after photos, guarantees in plain English and a fast way to book a roof check: direct, solid and affordable, without the hard sell.
Photo-first proofStorm repair pageGuarantees explained
The trust problem
Roofing has a reputation problem. Your website can fix yours.
Everyone has heard about the roofer who knocks on the door, points at a "loose tile" and quotes thousands. Honest roofers pay for that reputation every day, because customers arrive suspicious.
The answer is not a line saying "we are trustworthy". It is evidence that is hard to fake: a real name, a real address, photos of real jobs and written guarantees.
Your website is the best place to show all of that at once. A homeowner who has read your site before you arrive is already halfway to trusting your quote.
I write roofing websites in a direct, no-nonsense tone. No scare tactics about imminent collapse. Just clear explanations and the proof to back them up.
Show, don't tell
Photos do the heavy lifting.
For roofers, a good gallery is not decoration. It is the core of the sales process.
Before
The problem
Slipped slates, cracked flashing, a sagging gutter. A clear photo shows the customer what you found, often from a view they could never get themselves.
During
The work
Scaffolding up, membrane going on, lead being dressed. These photos prove the job was done properly under the surface.
After
The finish
Neat lines, clean gutters, a tidy site. Captioned with the area and the job, each one quietly persuades the next customer.
Pages that bring roofing work
Organised around what goes wrong
Homeowners search for their problem, not your service list. So the pages follow the problems.
- Roof repairs and leaksThe most common search. Typical causes, how you diagnose them, and a quick way to book an inspection.
- Storm damage and emergenciesShort, urgent and phone-first, for the morning after high winds.
- New roofs and re-roofingMaterials, timescales, scaffolding, guarantees and what the process looks like week by week.
- Flat roofsEPDM, GRP and felt explained simply, with the pros and cons of each for garages, extensions and dormers.
- Chimneys, fascias and gutteringSmaller jobs that often lead to bigger ones. Worth their own section.
Local search
When the wind blows, people search nearby.
Roofing is intensely local. People want someone who can get to them quickly, and Google knows it. Your Google Business Profile, reviews that mention the area and the job, and a website that confirms the same details all work together to put you in the map results.
I structure your site so each main service has its own page with a clear title and description, add LocalBusiness schema and keep pages fast on phones. With Website + Visibility, I also guide your Google Business Profile and set up call tracking. The method is explained on my SEO website design page.
Winning the quote
What happens after the website
Send photos with every quote
Link each written quote to a relevant project on your site. It shows you have solved the same problem before.
Follow up politely
A short, friendly follow-up a few days after quoting wins more jobs than you might expect. Your site gives you something useful to share.
Ask for the review
After a job, ask for a Google review that mentions the work and the area. Each one strengthens your local visibility.
Roofing website prices
Roofer websites, fixed and affordable
You get the copy, the design, the gallery set-up and the search groundwork, for one fixed price agreed before I start.
Starter Website
from£590
A clean one-page website for businesses that need a professional presence quickly.
A strong single page with your photos, guarantees and a big call button.
- One carefully designed page
- Copy written with you
- Mobile-first layout
- Enquiry form or booking link
- Titles, descriptions and basic SEO
Business Website
from£1,250
A 3 to 5 page website with service pages, contact form, mobile optimisation, basic SEO and clear copy.
Separate pages for repairs, new roofs and flat roofs, plus a proper gallery.
- 3 to 5 designed pages
- A page for each main service
- Contact form and click-to-call
- Mobile optimisation
- Basic SEO and clear copy
Website + Visibility
from£1,750
A website plus local SEO structure, Google Business Profile guidance, tracking and a simple content plan.
For roofers who want to own the local map results after every storm.
- Everything in Business Website
- Local SEO structure
- Google Business Profile guidance
- Tracking set up
- A simple content plan
How do I show roofing work that customers cannot see?
With photos. Before, during and after shots of each job, ideally with a caption explaining what was wrong and what you did. Many roofers now send customers photos of the problem as standard, and putting that habit on your website is one of the strongest trust signals you can offer.
Should I have a page for storm damage?
Yes, if you do emergency repairs. After a storm, people search urgently and want someone local who can make a roof safe quickly. A short, direct storm repair page with a clear call button captures those searches.
Which memberships should I show?
Whichever you hold and your customers recognise: NFRC membership, the Competent Roofer scheme, TrustMark, and manufacturer approvals for flat roof systems. Add insurance-backed guarantees if you offer them, and explain what they cover.
How can my website counter the cowboy roofer reputation?
By being the opposite of a doorstep caller. A named person, a local address, real photos, written quotes, clear guarantees and reviews from people nearby. I also like a short "how we work" section that states you never cold-call.
What does a roofing website cost?
From £590 for a Starter Website, £1,250 for a Business Website with pages for repairs, new roofs and flat roofs, and £1,750 for Website + Visibility with local SEO. Prices are fixed after a free call.
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Get started
Show them the roof. Win the job.
Tell me about your roofing business. I will plan a photo-led site around it and send a fixed price.